SlingTV was one of the first to take aim at streaming live TV to compete with cable television, with their main goal to get as close as possible to custom TV packages for a cheaper price than cable.

My role was to design a usable and beautiful way tell the story of this new service, what programming the user could get, how much each package would cost, and how to sign up.

We had a successful national product launch in February of 2015, gaining over 250k subscribers in the first two months, won multiple awards at CES, and today has over 2 million subscribers.